Yumi
Brand Identity, Packaging Design
Project Overview
Yumi is an ice cream brand that blends artisanal treats with a vibrant identity inspired by Mexican culture. Through branding and packaging, the project celebrates the joy, craftsmanship, and colorful traditions that make Mexican desserts a shared cultural experience.
Design Approach
My goal for Yumi was to create a brand identity that captured the joy, vibrancy, and sense of community I experienced in Mexican ice cream shops growing up. Inspired by those memories, I developed a visual system that feels culturally rooted and allows the brand to stand out while remaining authentic to its origins. Custom patterns, dynamic typography, and a vibrant color palette work together to celebrate the richness of Mexican culture while creating a cohesive brand experience across packaging, menus, and other brand touchpoints. Drawing inspiration from traditional Mexican decorative elements, the visuals balance playfulness with craftsmanship, positioning Yumi as an artisanal dessert brand and create a welcoming identity that reflects the energy of the products and the family-owned spirit behind the business.
