Eterna
Brand Identity
Project Overview
Eterna is a brand identity project focused on sustainable funeral services. Through a compassionate visual identity, the brand guides individuals and families toward environmentally responsible end-of-life options, honoring both their loved ones and the planet.
Design Approach
My goal for Eterna was to create a visual identity that represents the interconnectedness of life and death. The logo centers around a snake, a symbol that has long been associated with renewal and transformation. Its form creates an infinity symbol, reinforcing themes of eternity and the lasting impact of sustainable burial practices. For secondary elements, I incorporated leaf elements throughout the secondary logos and brand system. Together, they reflect the brand’s commitment to environmentally conscious and meaningful farewells, creating a visual identity that feels both compassionate and purposeful.
